I had the pleasure of being interviewed on the Touch Point Podcast recently on a subject I’m passionate about – physician marketing and messaging. You can listen to the full interview here (my segment starts at 29:30) – and I encourage you to subscribe to the podcast as well. Reed Smith and Chris Boyer do an amazing job week-in and week-out a covering the issues that matter in hospital marketing.
Hospitals and health systems have become much more sophisticated in the ways that they communicate with physicians today – but almost none have taken advantage of their greatest asset. The professional network of their own clinicians. We all know that doctors are among the most trusted by patients – but they’re also among the most trusted by other doctors. Reed and I had some fun exploring that idea in the podcast – check it out and let me know what you think!